Before becoming the marketing manager for UBER in NYC (where she shined at partnering fashion and lifestyle companies with the brand), Babba Canales was responsible for launching UBER Stockholm, making it the fastest growing launch city for the transport company at the time. Babba has recently become the Director of Brand Marketing at the rapidly growing, chic luggage company, Away... You could say she knows a thing or two about the powerful combination of a strong brand + a disruptive marketing strategy. Recently named a member of the Forbes' 30 Under 30 club, Babba is a babe to keep your eye on (with impeccable style and a swoon-worthy smile, she's a hard one to miss).
How does she stay hot all year long? With a delicious breakfast, a heavenly bed, and a little help from the cutest rescue pup we ever did see. #SakaraHotList
Name: Babba Canales @babba.c
Location: East Village, New York
Job: Director of Brand Marketing at Away
Favorite Sakara meal to enjoy hot: All of the breakfast options, so delish!
Favorite winter activity: Staying in, under the duvet and watching a favorite series.
Song that gets you hot: Anything Queen Bey.
What do you do to stay hot? Spending all day in bed under my duvet with my dog because, she is the hottest little nugget on planet earth.
When in life do you feel hottest? After my boxing workouts.
What's a hot project you're working on right now? All things Away, but right this second I'm working on our Valentine's Day love letter campaign that went live last week.
What's the next hot place to travel to? Bali, I'm going there for my honeymoon!
Mission: Live life at its fullest and have a lot of fun!
See who else is on the #SakaraHotList:
